BUILDING A BRAND
When BBC America rebranded in 2016, they called on us to help them translate their new design into a cohesive brand system. Network packaging comes with a staggering list of deliverables. Working with johnson + wolverton and the in-house team at BBCA, we turn an idea into a graphic package.
The new BBC America modern and energetic. We used editorial design principles to bring a freshness to the network brand landscape. The movement is simple, but elegant and full of life.
STAYING BETWEEN THE LINES
We designed everything to live on a consistent grid. Everything. Living life 100 pixels at a time isn't for everyone, but the result is fantastic. This limitation allows us to move quickly through design and messaging without the audience feeling overwhelmed.
When we developed the animation style, the grids play an equally important part in creating a consistent movement while honoring always honoring critical information. The motion matched the tempo tracked provided by our editors and we used it to make sure we were speaking the same language. Color was used to keep our viewers on track and time.
Creative Direction: johnson + wolverton