PROCESS

Showcasing 40 vendors who reflect the cultural and ethnic diversity of the borough, DeKalb Market Hall is raising Brooklyn’s profile as a hub of innovative cooking and dining experiences. With the Show Kitchen, cocktail bar, and daily live programming, DeKalb Market Hall is one of the largest food and entertainment centers in New York City.

Rescue Vessel became involved right at the start. We were tasked with building the brand from the ground (basement) up. Personality and community were immediately identified as crucial parts of the story, a marriage of New York City’s long history of culinary authenticity and its contemporary standing as trend setter. Starting with a deep dive into the food culture of the boroughs, we put together imagery and messaging that pays sincere homage to what has always made NYC cool: celebrating the wonderful diversity of people that make it what it is.

 

Credits

Pizza Guy Illustration: Jeff Phillips
Wall Mural: Annica Lydenberg
 

 

let there be light

Seeing your designs come to life in three dimensions is always fun. Being able to work with our friends at Lite Brite Neon on designing two massive neon signs is a dream come true. The two signs became a beacon for the market hall which is itself a sea of neon lights. With all of the new development and change taking place in Downtown Brooklyn, maintaining a connection to its past was top priority. Every last detail down to the bolts used to construct the sign were true to the time period that inspired the design.

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collaboration

We worked with Brooklyn-based artist Annica Lydenberg on this mural at the Flatbush Avenue entrance to the hall. It was clear to everyone who entered that there are a lot of great spots around, but this was the best spot in town.

POSTERS

New York City is one of the food capitals of the world. We created a series of large scale posters paying tribute to the iconic foods that make our city what it is.