Rescue Vessel

Dekalb Market Hall

Brooklyn's Largest Food Hall


When we became involved with this project, the only thing in place was the name. We were tasked with building the brand from the ground floor and bringing it to life. Personality and community were at the forefront of our research and strategy. Brooklyn is changing at a rapid pace, and the focus was to create something that pays respect to the history of the borough, while celebrating the diverse people that make it who it is.



Pizza Guy Illustration: Jeff Phillips
Wall Mural: Annica Lydenberg