Process

At the time we became involved with DeKalb Market Hall, the only thing in place was the name! We were tasked with building the brand from the ground floor up (or, lower level, anyway) and really giving it a life. Personality and community were immediately at the forefront of our research and strategy. Brooklyn is changing at a rapid pace, so our focus was to create something that pays respect to the deep history of the borough, celebrating the wonderful diversity of the people that make it what it is.

 

Credits

Pizza Guy Illustration: Jeff Phillips
Wall Mural: Annica Lydenberg
 

 

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