When you take a moment to slow down and think about it, there is and always has been a certain sense of magic associated with flight. With commercial flight, that magic created an atmosphere of style and comfort. It was more than a means of transportation — it was an experience. In modern times, that feeling has all but vanished. Jetline aims to revitalize that sentiment with on-demand access to their own fleet of personal jets. Our aim was imbue those same emotions into the identity of their brand and help clear them for takeoff.
Movement is at the core of a company that’s as passionate about aviation as Jetline. From the speed of flight to the motion within the app, it was imperative to ingrain that feeling in the brand. We created the logo on an angled grid that creates a sense of movement within each letter as well as the mark.