In every group, there’s always that one person without whom, a successful getaway could not occur — the trip champion. They are the ones who have done the research and made the reservations. Without them, flights wouldn’t have been booked in the first place. They are the ones who are sending and resending travel details ad nauseam. Whether adventuring with friends, organizing a work trip, or traveling with family — Marco’s aim is to bring delight to the experience of planning a trip.
We kept the trip champion in mind with every decision we made. As avid travelers ourselves, we understand the stress that comes with planning a trip for a group of friends. It can get very complicated, very fast. Using design to help streamline that process and alleviate that burden, we stuck to the mantra, ‘keep it fun and keep it simple.’ We did so by utilizing a bright color palette, clean iconography, and unpretentious typography. This allowed the brand personality to shine, while establishing the foundation for a functional visual system. The brand identity as a whole shares this sentiment and acts as a reminder that Marco will help you navigate the process of planning a getaway.