"Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home."
- John Muir, 1901
We were tasked with creating a unique promo spot for History Channel’s hit show, “Mountain Men” centered around a great quote from John Muir. Ansel Adams’ nature photography was the inspiration we chose for imagery. Adams was a close friend of John Muir, and there is an inherent feeling of nostalgia in his work. The animation style echoes the “nerve-shaken” psyche of modern society, then transitions to end the spot with more subtlety, reinforcing “Mountain Men” as a way for viewers to go home.
Creative Direction: Brian Huffman