Same Sir, Reimagined
There is a great deal of personality already embedded in the Sir Kensington’s brand. As they prepared for the launch of their rebrand, there was however something missing. All of those characteristics needed to be translated into a style of animation. We collaborated with the team at headquarters so we could bring more life to Sir K himself as well as the updated typography. Their customers care deeply about the brand, and enhancing that connection was at the center of this project.
Sir Kensington’s is a brand that we admire for their mission to bring quality ingredients to the condiment game. They’re also super fun! We worked with them to create a series of animations for the launch of their new line of ranch flavors.