"Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home." - John Muir, 1901
We were tasked with creating a unique promo spot for History Channel’s hit show “Mountain Men,” which is centered around this great quote from John Muir. Ansel Adams’ nature photography was our inspiration for the imagery. Adams was a close friend of John Muir, and there is an inherent feeling of nostalgia in his work. The animation style echoes the “nerve-shaken” psyche of modern society, then transitions to end the spot with more subtlety, reinforcing that “Mountain Men” is a way for viewers to go home.