Every so often, a client brings us a project as fun as they are and pushes the creative just enough to make the idea pop. This is exactly what happened with Sherman’s Showcase.
As a new kind of sketch comedy, Sherman’s Showcase demands promo packaging as colorful and funky as the show itself. From our earliest conversations through final delivery, this project took on a funkadelic life of its own.
The initial concept chosen by our friends at IFC was called “Colorama” — and they weren’t kidding. Color was at the heart of this packaging, and it became the driving force behind nearly all of our decision-making. What better way to represent a variety show than with the full spectrum of color? Why use a few colors when you could use them all? Those are rhetorical questions we didn’t bother answering.
The result is a far-out promo that looks just as good on TV as it does in the streets.